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MOBILEGEDDON: Is your website ready for Google Mobile Update – Roll out on 21st April 2015

Google Mobile Updates 1st April 2015This Google algorithm update’s aim is to elevate the importance of mobile-friendliness of the website for better mobile users’ experience.  This update doesn’t, by any means, mean Google algorithmic slap, but just to elevate the significant role of responsive websites to get maximum output on all of your efforts to serve your potential customers the best they deserve.

Questions you may have?

Will this algorithmic update affect my traffic?

Yes, certainly you may experience dramatic drop-off mobile search results (SERP) and traffic.

Will this algorithmic update affect my Desktop SERP?

Since this algorithm update meant to elevate the mobile-friendliness of the website, therefore desktop ranking and desktop traffic won’t be affected but you may experience overall drop-off in the traffic and so in the Click through rate and business revenue.

See snapshot below what Google say about this update.

Above Snapshot Reference:

See how Google-bot views your webpages

Google launched a page specific tool (Mobile-Friendly Test) to check whether your webpages are mobile friendly or they need a further tweaking to get them optimised to serve your target mobile audience.

What Should You Do?

To gain a competitive edge its better you should plan to invest in responsive websites and start serving your mobile audience with true value which they deserve.

How to decide between a Mobile Websites or a Native Mobile Application?

How to Decide between a Mobile Website or a Mobile App

Both Mobile websites and mobile applications are used on the handheld devices like smart phones (iphones, tablets, android, blackberry), both are equally important and choice between the two is based on your end goals, and off course there are some major factors behind to choose the better option.

Cost factor
If your budget is not allowing you to have a native mobile application then you can have a responsive mobile website for your business with less paid inclusion, and therefore I suggest having a mobile version of your website is a better option than native mobile app, also mobile website consists of browser based HTML pages that can be accessed over the internet on your handheld devices.

Target Audience
If your business serving a large target audience both in domestic as well as in international market then a mobile website is a good option to increase your brand exposure and products positioning in the eyes of targeted audience.

With reference of current searching trends on all handheld devices, it is assumed that in the coming months or probably by the end of 2014 mobile search volume could exceed desktop volume searches and this why almost every industry leaders start considering to have a mobile version of their desktop websites. Read More

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