Both Mobile websites and mobile applications are used on the handheld devices like smart phones (iphones, tablets, android, blackberry), both are equally important and choice between the two is based on your end goals, and off course there are some major factors behind to choose the better option.
If your budget is not allowing you to have a native mobile application then you can have a responsive mobile website for your business with less paid inclusion, and therefore I suggest having a mobile version of your website is a better option than native mobile app, also mobile website consists of browser based HTML pages that can be accessed over the internet on your handheld devices.
If your business serving a large target audience both in domestic as well as in international market then a mobile website is a good option to increase your brand exposure and products positioning in the eyes of targeted audience.
With reference of current searching trends on all handheld devices, it is assumed that in the coming months or probably by the end of 2014 mobile search volume could exceed desktop volume searches and this why almost every industry leaders start considering to have a mobile version of their desktop websites. Read More